BluHouse Studios has announced the theatrical release of its acclaimed thriller drama, Freedom Way, set for nationwide release on 18th July, 2025.
By Vivian Nneka Nwajiaku
Nollywood’s BluHouse Studios has announced the theatrical release of its acclaimed thriller drama, Freedom Way, set for nationwide release across Nigeria on 18th July, 2025, with a captivating promotional video shared on social media.
The theatrical release comes almost a year after the film’s world premiere at the 2024 Toronto International Film Festival (TIFF) and several months after screening at the 2024 Africa International Film Festival (AFRIFF) in November 2024, where it won the Jury Award.
Directed by Afolabi Olalekan in his debut feature, and produced by writer and BluHouse founder, Blessing Uzzi, Freedom Way recently opened the 32nd edition of the New York African Film Festival (NYAFF), as Afrocritik reported in May, following its celebrated win of Best Movie and Best Writing (Movie) at the Africa Magic Viewers’ Choice Award 2025.
With an ensemble cast featuring Femi Jacobs, Debo “Mr Macaroni” Adedayo, Jesse Suntele, Jable “Ogranya” Osai, Mike Afolarin, Taye Arimoro, Teniola Aladese, Bimbo Akintola and Meg Otanwa, Freedom Way follows nine individuals navigating a chaotic day in Lagos, from tech entrepreneurs struggling to keep their startup alive despite sabotage from a powerful competitor, to law enforcement officers on opposite sides of a crumbling system.
Freedom Way offers an unflinching look at the Nigerian reality, tackling several problems that plague Nigeria, from bad governance, institutionalised corruption, and police brutality, to economic and political instability.
As Freedom Way heads to Nigerian cinemas, its theatrical debut marks an important homecoming for a film that has resonated with audiences across international festivals, giving local audiences the chance to witness one of Nollywood’s most successful thrillers of the past year.