TikTok for Artistes comes with educational resources and step-by-step guides to help artistes and their teams leverage the platform effectively and build sustainable careers.
By Abioye Damilare Samson
TikTok has officially launched TikTok for Artistes in Nigeria, following its global debut earlier this year. The all-in-one insights platform is designed to give artistes, labels, and their teams transparent access to data on music performance, audience engagement, and fan interaction, helping creators promote their work and grow their careers both on and off the platform.
The new platform offers daily-updated dashboards and analytics, delivering detailed song performance metrics, including views, posts, creator engagements, and post completion rates, alongside follower insights such as demographics by age, gender, and language.
Beyond analytics, TikTok for Artistes comes with educational resources and step-by-step guides to help artistes and their teams leverage the platform effectively and build sustainable careers. The launch also introduces the Pre-Release tool, enabling artistes to create campaigns for upcoming projects and allowing fans to pre-save songs on Spotify, Apple Music, and other platforms.
Speaking on the Nigerian rollout, Toyin Mustapha, Head of Music Partnerships, UK, Ireland, and SSA at TikTok, said, “TikTok has always been a key space for music discovery and promotion across Africa. With the launch of TikTok for Artistes in Nigeria, we’re giving artistes and their teams access to insights that can help them engage their fans more meaningfully and grow their careers globally. This platform is about putting powerful, transparent data in the hands of creators so they can make smarter decisions and connect with the global TikTok community”.
British-Nigerian artiste Jordan Adetunji added, “TikTok for Artistes is a game changer. It has so much information about my music, my followers, and how they’re using my songs in their posts. And it’s brilliant that I can give access to my team, who can also use the data to help us plan our campaigns”.
Available now for all artistes with certified TikTok Artiste Accounts, the platform allows managers and label teams to also access these insights, ensuring campaigns are strategically informed. With this expansion, TikTok reinforces its commitment to Africa’s growing music ecosystem, providing creators with tools to compete and succeed globally.