This expanded partnership follows TECNO’s successful involvement in the 2023 edition of the tournament, where it served as the exclusive smartphone sponsor.
By Emmanuel ‘Waziri’ Okoro
Smartphone giant, TECNO, has announced a significant deepening of its partnership with the Confederation of African Football (CAF), becoming the Official Global Partner of the TotalEnergies CAF Africa Cup of Nations, Morocco 2025, and Kenya–Uganda–Tanzania 2027.
This expanded partnership follows TECNO’s successful involvement in the 2023 edition of the tournament, where it served as the exclusive smartphone sponsor. The renewed collaboration underscores TECNO’s commitment to bringing its bold “Stop at Nothing” spirit to millions of African football fans over the coming years.
As Official Global Partner, Official Smartphone, and Exclusive Partner in the Smartphone category, TECNO is set to amplify its brand presence and deepen its engagement with young audiences across the continent.
Benjamin Jiang, Vice President of Transsion Holdings, expressed the brand’s enthusiasm: “This renewed partnership is a testament to the deep trust and shared success we’ve built with CAF. In our previous collaboration, we witnessed how football ignited passion and inspired dreams, and how AI-powered smart technologies became powerful tools to connect and empower millions across Africa. That’s why this partnership goes beyond the game—it stands as a symbol of ambition and a platform where young people can shine, united by an unstoppable spirit of progress. It reflects our shared vision of harnessing AI-driven innovation to shape a brighter future for Africa”.
In line with its social impact agenda, TECNO will also continue its “Dream on the Field Renovation Campaign” in cooperation with CAF. Launched in 2024, the initiative aims to enhance youth engagement by renovating football fields in underserved communities, providing improved access to quality sporting facilities, and nurturing talent at the grassroots level.
CAF General Secretary, Véron Mosengo-Omba, welcomed the continued collaboration: “TECNO’s long standing support for football in Africa has had a meaningful impact on the development of the sport. As the highest-profile football tournament on the continent, the Africa Cup of Nations symbolises passion and the achievement of life-long dreams, resonating with young people’s hope for the future and spirit of exploration. Deepening this partnership will help to ensure that AFCON 2025 and 2027 reach new heights of excitement to delight football fans”.
The partnership marks a milestone in TECNO’s ongoing effort to connect with the younger generation and empower them to realise new possibilities. It further solidifies the brand’s standing as a technology leader across Africa, known for its advanced imaging technology, strong product performance, and cutting-edge design.