Deborah Oyedijo
What sounds like nostalgia at first begins to look like something more deliberate: a generation…
A touring party is rarely just the artiste. It can include musicians, dancers, managers, production…
For many African artistes, merchandise begins and ends with a T-shirt bearing their name. In…
The most important question in an artiste’s brand deal is not how much they are…
An artiste’s most valuable asset is not always the music itself. Sometimes, it is the…
Death does not end the earning life of a music catalogue. What determines whether that…
A music contract can still affect an artiste’s career long after the excitement of the…
A beat licence, when properly structured, is meant to define the terms of that use…
A song can elevate a video in seconds, but using it without the right permissions…
A song can travel the world and generate income in multiple countries, yet the artistes…
